The Sociology of Annoying Xmas Songs 1

The Sociology of Annoying Xmas Songs

Why do some of the most annoying Xmas songs keep coming back year after year after year? To find answers to this question, one could …

How Do Innovators Create New Markets? 0

How Do Innovators Create New Markets?

How do innovators transform new machines, molecules, and even melodies into multi-billion dollar value innovations – and break the rules of standard marketing in the process? …

McDonald's Marketing Misery 0

McDonald’s Marketing Misery

Since the mid-1990s, McDonald’s has been chasing after consumer trends. That’s probably why it’s becoming increasingly irrelevant. These days, McDonald’s appears less as a corporation …

How Disney Has Inspired Loyalty and Love 0

How Disney Has Inspired Loyalty and Love

Five strategies the multinational media company has used to win over consumers. Why do people insist on Starbucks when Second Cup is right next door? Or …

Marketing the Moon: Four Strategies 0

Marketing the Moon: Four Strategies

Becoming an astronaut was my biggest childhood dream. Who wrote it for me? Like most kids, I wanted to be an astronaut. To compensate for …